PHM Corporate Services Profile

•	Asset Management
•	Property Development
•	Financial Services
•	HOA Management
•	Revenue Management
•	Central Reservations
•	Sales & Marketing
•	Food & Beverage
•	Human Resources
•	Quality Assurance

Asset Management

•	Financial Review and Analysis
•	Market Share Analysis
•	Examine Revenue Optimization
•	Analyze Sales and Marketing Performance
•	Evaluate Organizational Structure and Core Management Competencies
•	Conduct Labor Assessment and Efficiencies
•	Cash Flow Analysis
•	Contract/Licensing Review and Analysis
•	Risk Management Evaluation
•	Report Accountability

Property Development

•	Facility and Amenity Evaluation
•	Architectural Design/Space Planning Recommendations
•	Feasibility Study Review and Commentary
•	Financial Pre-opening Budget and Five-Year Performance
•	Sales and Marketing Plan and Initiatives
•	FF&E Spec Review and Evaluation
•	Project Management and Supervision
•	Human Resource Services

Financial Services

•	Regulatory Compliance
•	Budget Preparation
•	Profit and Loss Statements and Critiques
•	Cash Flow Management
•	Asset Reconciliation and Accountability
•	Receivable Management and Aging Analysis
•	Cost Control Implementation, Assessment and Maintenance
•	GAAP Compliance with CPA Audited Annual Financials
•	Daily, Weekly, Monthly and Annual Reporting

HOA Management

•	Regulatory Compliance
•	Budget Preparation and Reserve Analysis
•	Profit and Loss Statements and Critiques
•	Cash Flow Management
•	Asset Reconciliation and Accountability
•	Association Board Member and Homeowner Relations
•	Manage Affairs of the Association
•	Cost Control Implementation, Assessment and Maintenance
•	Daily, Weekly, Monthly and Annual Reporting

Revenue Management

•	Principles of Revenue Management
•	Optimize Pricing and Distribution of Rates and Availability
•	Manage all Systems and Channels of Distribution
•	Provide Forecasting and Demand Analysis
•	Provide Daily, Weekly and Monthly Reports
•	Educate, Train and Develop Staff

Central Reservations

•	Reservations-Sales Training
•	Automated Call Distribution
•	Virtual CRO
•	Reporting & Analysis
•	Quality Assurance

Sales & Marketing

•	Create Marketing Plan
•	Strategic Marketing
•	Initiate and Maintain Group Rooms Control Systems (GRC)
•	Analyze Smith Travel Star Report
•	Establish Goals and Objective for Sales Catering
•	Maximize E-Commerce Initiatives and SEO
•	Optimize Group Contribution

Food & Beverage

•	F&B Outlet Assessment
•	Customer Profile Base and Demand
•	F&B Menu Concept, Design and Cost Analysis
•	F&B Cost Control Analysis
•	Labor Assessment and Staffing Guidelines
•	Human Resource Selection, Training and Development
•	Risk Management Assessment
•	POS Selection and Interface Abilities
•	Daily, Weekly and Monthly Reporting with Trend Analysis

Human Resources

•	Establish the Organizations Purpose Values and Goals
•	Regulatory / Company Compliance
•	Recruitment and Orientation
•	Establish and Maintain HR Standards and Procedures
•	Training and Development of Core Values
•	Employee Relations
•	Benefits Administration
•	Risk Management
•	Monthly, Quarterly and Annual Reporting

Quality Assurance

•	Establish and Implement Departmental QA Training Programs
•	Incorporate Inspection Results and Action Plan to improve results
•	Implement Preventative Maintenance Program and Comprehensive Checklist
•	Establish Human Resources Tracking Systems for Training Documentation