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Mitch Berman

V.P. Sales & Revenue Management

Mitch Berman joined Paramount Hospitality Management in October of 2001 as Vice President of Sales, Marketing and Revenue Management. His knowledge is deeply rooted in “hands-on” experience, educating, supporting, guiding and directing multiple properties through the evolution of e-commerce, marketing and revenue optimization, over the past three decades. While holding the position of Vice President of Revenue Management for Boykin Management (NYSE – BOY), he was responsible for approximately 30 properties, each affiliated with such major brands as Marriott, Hilton, Radisson, Choice and IHG.As Vice President of Revenue Management for GF Management, a privately held company with about 50 hotels in the US, consisting mostly of Starwood, Hilton, Radisson and Holiday Inn branded properties, Mitch assisted in the conversion process of a portfolio of seven former Harley Hotels into three Sheraton properties, two Radissons, a Clarion, and a Ramada. He also supervised the technology conversion, installation, configuration and training of the PMS-CRS integration for each property.As Director of Revenue Management for Servico Hotels & Resorts (NYSE – SER), Mitch was responsible for more than 150 hotels under 13 flag affiliations in 35 states, Canada and Europe. He orchestrated the pricing, inventory management and electronic

distribution for all Servico and IMPAC properties until the merger of the two companies in January 1999. Prior to that, Mr. Berman held the position of Vice President of Sales and Marketing for Vacation Break Management (NASDAQ – VBUSA) and Corporate Director of Travel Industry National Accounts for Carnival Hotels & Resorts.Mitch is a licensed Community Association Manager in the State of Florida and was General Manager through the pre-opening and opening stages of the 432-suite Floridays Resort in Orlando, FL. He holds both General Manager and Revenue Management certification from the Hilton Hotel Corporation.