Patricia George
Corporate Director E-Commerce and Marketing
With over 10 years of experience in marketing and brand building exclusively for hospitality, Patricia has established herself as a dedicated leader. She is skilled in leveraging digital and traditional marketing channels, developing successful launch strategies, optimizing ROI on projects, and managing vendor relationships. Furthermore, her passion lies in empowering high-performing teams to drive growth, increase brand equity and revenue. Her extensive knowledge of the business landscape enables her to analyze challenges swiftly and develop lasting solutions that maximize excellence.
Patricia is a seasoned marketing professional with experience working for major worldwide hotel and hospitality brands, including prestigious resort and boutique properties for Hilton, Marriott, and Hyatt. Her experience includes a major hotel renovation and re-opening, a major expansion, and a new construction opening, each with multiple restaurant and bar operations with their own brands.
She possesses an exceptional understanding of the complex dynamics of the hospitality sector and consumer preferences in the Florida market along with the ability to create and implement engaging strategies that attract key audiences and drive business growth. Her breadth of experience highlights her comprehensive understanding of marketing communications, strategy, brand development, budgeting, and SMART tactical execution.
With the ability to work with diverse teams, Patricia utilizes her expertise to creatively inspire innovation and push the boundaries of marketing ideas. Her primary objective is to influence consumer behavior to realize business goals and effectively underscore the unique value of each property.
Always curious, Patricia frequently experiments with new and emerging technologies to find new methods and apply them to marketing objectives.
